Our Mission:

There are 22 million children that live in food insecure homes in the US. NUX has partnered with Cameron Dallas to start a dance challenge to raise money for No Kid Hungry (@nokidhungry). We want you to post a video of yourself on Instagram dancing to Cameron’s song “Secrets,” challenging your followers to the dance. For any follower that attempts the dance, we will reach out to them and send them a $20 gift card to NUX, and also donate $20 to No Kid Hungry on their behalf. 

Campaign Details:

Date of the campaign: Tuesday, April 21st, 10AM PST
Requirements: Post a dance to Cameron's song "Secrets" on your IG feed. Tag @nux and @camerondallas in the video


- Help end child hunger

- Directly gift your followers with a $20 NUX gift card on our behalf

- Opportunity to be reposted on Cameron Dallas' page

- Your post can get up to 145x more engagement for offering an incentive

What your followers win:

 If a follower attempts your dance and posts, we will reach out to them and DM them with a $20 gift card to NUX, and also make a $20 donation to No Kid Hungry.

Example of a caption:

Listen up everyone!

@nux is sending you a $20 gift card to their site AND donating $20 to @nokidhungry for everyone who posts a video of themselves dancing! Let's join together and show the world we can still have fun while supporting a good cause ❤️

- Post a video of yourself attempting my dance!
- Tag and follow @nux, and #nuxchallenge
- Challenge 3 friends in the comments!

There are 22 million children in food insecure situations and we can help them 🙌

Example "Secrets" Dance:

You are more than welcome to mix it up and let your creativity flow! This dance was choreographed by @shariahtrue