[vc_section el_class="blog-style"][vc_row][vc_column][vc_single_image image="204" img_size="full"][/vc_column][/vc_row][vc_row][vc_column width="1/2"][vc_column_text]For as long as I can remember, I have wanted to save the planet. When I was 10 years old, which was around the time Free Willy was released in theaters, I got a group (and, by group, I mean one other girl in my class) together to create a “Save the Whales” club. It wasn’t before long that this little club of ours disbanded. But, I’m sure you could have guessed that when the driving force behind it was two 10 year old girls who couldn’t keep their eyes dry during their environmental presentation.

I grew up in a home with a “Green Certified” architect of a mother who would take my sisters and I to our local recycling plant to see how recyclables were processed. Turning off the lights when we weren’t using them to avoid wasting energy meant more to her than saving a few bucks on electricity.

[/vc_column_text][vc_column_text el_class="quote"]"The passion I originally felt about the importance of the planet and the dedication to save it still rings true today."[/vc_column_text][vc_column_text]So, you might be wondering, “what does the VP of a clothing line, which makes garments from synthetics, have to say about Earth Day?” Well, actually, a lot...[/vc_column_text][/vc_column][vc_column width="1/2"][vc_single_image image="223" img_size="full" css=".vc_custom_1555442756342{margin-top: 40px !important;}"][/vc_column][/vc_row][vc_row][vc_column width="1/6"][/vc_column][vc_column width="4/6"][vc_column_text]It’s not a secret that the fashion industry is one of the most polluting industries in the world. One of the leading contributions to this is the new norm of “fast fashion” which has swept the US and, really, the entire Western world over the past decade. You can see an item on the runway today and, within two weeks, it will be in stores. Americans are buying apparel now more than ever--so much so that in 2015, 10.5 million tons of textile ended up in landfills.

We can’t just blame quickly moving trends on this overhaul of fashion without mentioning quality. Fast fashion is usually poorly made because it needs to be, well, fast. It really is the definition of quantity over quality. Not to mention, this cycle of purchasing cheap “trendy” clothes comes down to psychology.[/vc_column_text][vc_column_text el_class="quote"]

"We *literally* just grab a dolly."

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As if fast fashion wasn’t enough, transportation is a close runner up in the culprit of pollution. As fast fashion desperately seeks the cheapest labor, often in poor working conditions, the transportation of these goods from across the world has a huge carbon footprint.

Though we do focus and keep trends in mind, NUX is not a fast fashion brand. We uphold our high standard of quality and durability because our product is made to last. I have been with NUX for nine and a half years and I have two pairs of leggings that I started wearing at the beginning of my career here. And, guess what? I still wear them to this day. Every component is built to last; that’s a guarantee.

On top of creating high quality, durable garments, a large majority of our clothing is made right next to our corporate office in Los Angeles, CA. Our carbon footprint is a fraction compared to companies who import. We don’t contribute to the emissions used to power large boats or planes to receive our products. We *literally* just grab a dolly.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image="213" img_size="full"][/vc_column][/vc_row][vc_row content_placement="middle"][vc_column width="1/2" el_class="vc_col-sm-push-6"][vc_single_image image="207" img_size="full"][/vc_column][vc_column width="1/2" el_class="vc_col-sm-pull-6"][vc_column_text]
When it comes to fabric waste, seamless manufacturing is less of an issue. Our garments are knitted on size specific machines. Because each size is assigned to a different machine, every garment is knitted to the exact length, which creates less waste than cut and sewn styles. For our few cut and sew styles, we work closely with our production team to eliminate waste in the cutting process.

It’s plain and simple: NUX is ethically sourced. When you buy our garments, you are consciously making a decision to buy fashion in an environmentally sustainable way. And, while I’m not the environmental crusader I always thought I would be as a child, I am proud to be the VP of company that is dedicated to ethical sourcing, considers environmental impacts and makes conscious consumerism cool. [/vc_column_text][/vc_column][/vc_row][/vc_section]